AAAA To Drive Automotive Export Growth Under New Trade Diversification Network
The Australian Automotive Aftermarket Association (AAAA) has welcomed the announcement by the Hon. Don Farrell, Minister for Trade and Tourism confirming it as one of Australia’s national industry peak bodies approved to participate in the new Trade Diversification Network (TDN).
AAAA is the only automotive industry peak body selected to join the network, which has been established under the Australian Government’s $50 million Accessing New Markets Initiative to support Australian exporters to diversify into new international markets and capitalise on growth opportunities in established markets.
AAAA Chief Executive Officer Stuart Charity congratulated the Government on the initiative, saying it represented a timely and practical approach to strengthening Australia’s export resilience.
“The Trade Diversification Network recognises the important role industry peak bodies play in supporting exporters on the ground,” Mr Charity said.
“For the Australian automotive aftermarket which exports over $800 million per annum in locally designed and manufactured products, this initiative provides a valuable framework to assist our manufacturers and exporters reduce reliance on single markets and pursue sustainable, long-term growth internationally.”
Under the program, which will run through to June 2027, AAAA will work closely with Austrade to design and deliver activities that support member businesses at different stages of export readiness.
While detailed activities will be confirmed after consultation with members, the strategy will focus on leveraging AAAA’s extensive international networks and proven export development programs to create new pathways for member businesses impacted by US tariffs, while also enabling already diversified exporters to expand and rapidly scale their global reach.
AAAA’s priority regions for trade diversification will include Europe, the Middle East and Southeast Asia, reflecting strong market potential for Australian automotive aftermarket products in these markets.
The automotive Trade Diversification Network will be administered under the Automotive Product Manufacturers and Exporters Council (APMEC), a sub-council of AAAA representing Australia’s automotive manufacturing and exporting sector.
AAAA will shortly be calling for expressions of interest from members wanting to participate in the automotive Trade Diversification Network, with final activities and priorities to be refined in collaboration with industry and government partners.
To find out more about the Trade Diversification Network visit: https://www.austrade.gov.au/en/how-we-can-help-you/programs-and-services/accessing-new-markets-initiative/trade-diversification-network
