Chinese Vehicle Brands Enter Australia’s Top 10 – Now the Real Test Begins
For the first time in history, four Chinese vehicle brands have broken into Australia’s top 10 new car sales, according to the August 2025 figures.
Australian Automotive Aftermarket Association (AAAA) Chief Executive Officer, Stuart Charity, said this milestone reflects the growing diversity of Australia’s car parc and the increasingly global nature of our market.
“Chinese manufacturers are clearly no longer niche players – they are competing head-to-head with established brands in Australia. This is a positive development that gives consumers more choice, but the real test is how these manufacturers support their vehicles once they’re in the hands of Australian drivers,” Mr Charity said.
“That means more than just selling cars. It means ensuring strong after-sales service, timely recall support, and the provision of critical technical resources for independent workshops.”
Mr Charity highlighted the role of Technical Service Bulletins (TSBs) – formal communications issued by car makers that explain how to diagnose and repair known problems in specific models.
“TSBs are not optional. They are essential for both dealer and independent technicians to keep vehicles safe and reliable. We need to see Chinese brands commit to releasing these bulletins promptly and fully.”
He also emphasised the legal obligations under Australia’s Motor Vehicle Service and Repair Information Sharing Scheme (MVIS) – the ‘Right to Repair’ law.
“By law, all car makers selling in Australia must make dealer-level service and repair information available not only to their authorised dealers, but also to independent repairers, parts suppliers and dismantlers. This ensures a level playing field and protects consumer choice. We expect Chinese manufacturers to comply fully with these obligations.”
With vehicle ownership in Australia averaging more than 10 years, Mr Charity said long-term support is just as important as short-term sales success.
“Breaking into the top 10 is an impressive achievement, but maintaining trust in this market requires cooperation and coordination with the entire aftermarket – not just dealers. Australian consumers deserve nothing less.”