Webinars

ARCA Webinar: The gap between customer satisfaction and workshops’ understanding of what drives customer satisfaction

The Automotive Repairers Council of Australia (ARCA) & AAAA invites you to the webinar on Closing the Customer Satisfaction Gap

ARCA is hosting an online webinar exploring the gap between how workshops perceive their customer service and what customers actually say drives their satisfaction, trust and loyalty. This webinar will walk through the data and discuss how it can be implemented to help your workshop.

Ben Selwyn, Director of Fifth Quadrant will present the findings and examine what they mean for independent workshops. Ben will then join AAAA National Membership and Marketing Manager Nigel Bishop for a practical, question-led discussion about how businesses can respond to the findings and strengthen their customer relationships.

The session will be opened by ARCA Chair Craig Baills, who will also provide a repairer’s perspective on why understanding and responding to customer expectations is increasingly important.

This webinar is open for all AAAA Members, and all attendees will receive a copy of this research.