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Australian Automobile Association campaign to help Australians understand the ‘connected car’

The Australian Automobile Association (AAA) today launched the My Car My Data campaign and website to help inform Australians of the emergence of ‘connected’ cars, and what the potential benefits and risks associated with these vehicles might be.

Whether Australians like it or not, their next new car could well be a connected car, gathering information about them and sending it to the car maker in real time and all the time.

AAA Chief Executive Michael Bradley said: “Connected cars offer many consumer benefits. For example, these vehicles can talk to the world around them, helping drivers to be aware of and avoid traffic snarls or dangers on the road. This can help drivers reach their destination more quickly, more safely and more fuel efficiently.”

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